Ep. 3 - The News is Not Your Friend

home prices home valuation housing bubble housing market jacksonville media real estate real estate market recession Sep 16, 2022
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Ep. 3 - The News is Not Your Friend

How to Tune Out Fear and Negativity in the Real Estate Market

Let’s be honest; there is some uncertainty in the market. That doesn’t mean that the sky is falling, but it DOES mean that the news is eating up that fear in the form of views and clicks. 

 As an investor and homeowner, it can be hard to drown out the noise from the media, but there is a danger to letting it get to you. Acting on a false headline could potentially set you back years!

The Dangers of Acting on Loud Information

When it comes to reporters, sometimes the need to be right overwhelms the desire to be accurate. They want your click. The problem with buying into sensational headlines is that acting on them could set you on the wrong path.

 Imagine reading an article that predicts the housing market in Florida is about to drop. You hold off on a potential investment. Then, six months later, that article gets revised because it turns out their numbers were off. You just lost yourself six months' worth of investment opportunities. 

 When you follow the news instead of searching for the actual data yourself, you’ll most likely be misinformed and get stuck in analysis paralysis. 

How to Drown Out the Noise in the Media

The best remedy for “media noise overload” is to take a step back and look at the facts. The best action is to look for accurate real estate market analysis

 Take the example of the “Florida housing is doomed” article again. After reading it, the next course of action should be comparing their predictions with market analytics, such as a home price index. 

 If you want a forecast, CoreLogic gives the most accurate results that provide insight into the future using actual data rather than sensationalized topics. 

 Final Thoughts

As an investor, you can’t afford to follow fiction. You need to find the facts. Compare multiple resources and come to your own conclusions. While we’re not calling anyone out specifically, a forecast is never perfect. If you want to follow anyone, stick with professionals deeply rooted in the business and understand their local market like the back of their hand. 


Chart from the article:

Link to the article discussed: 

Articles by Lance Lambert: